Writing For the Fashion Business

April 6, 2009

Writing for the Fashion Business, by Kristen K. Swanson and Judith C. Everett, is a brand new book we recently received in the library. It is a text book focused on developing writing skills, and the aplication of writing skills in the fashion industry. Although writing may not be the first thing that comes to one’s mind when thinking about fashion, the reality is that as a professional in the fashion business, you will need to be able to express yourself effectively through writing.

Part one explains the various writing levels involved in fashion. The primary level has to do with the raw materials producers. The secondary level pertains to apparel manufacturers. The retail level consists of businesses that buy from the secondary level and sell to consumers. The auxiliary level consists of fashion media and journalists, promotion and advertising agencies, information resources, and professional or trade organizations that assist fashion businesses in communicating within the industry and to the consumer. Part one also describes writing technique, developing a vocabulary appropriate for the fashion industry, and using correct grammar and format.

Part two describes fashion journalism, including writing for newspapers, magazines, and broadcast media. Part three focuses on fashion promotion communication which includes writing for advertising, public relations, and the new media of web pages and blogs. Part four explores scholarly writing, writing books, business communications, and personal messages such as resumes and letters.

Appendixes include: grammar mechanics, documentation format, effective document design, web source location and evaluation, and oral presentation. The book also has a glossary and index.

Becoming acquainted with this book will enhance your own knowledge and skills, and may open the door to a creative and rewarding career.


New Books in the Library: Fashion

June 12, 2008

Check out a few of the new Fashion books in the library:  

An intimate affair : women, lingerie, and sexuality / Jill Fields GT2073 .F54 2007

Career opportunities in the fashion industry / Peter Vogt TT507 .V63 2007

Cristóbal Balenciaga (1895-1972) : the couturiers’ couturier / Lesley Ellis Miller TT505.B28 M573 2007

Fashion Babylon / Imogen Edwards-Jones & Anonymous PS3605.D94 F37 2007 

Illustrating fashion / Kathryn McKelvey and Janine Munslow TT509 .M384 2007

Made for each other: fashion and the Academy Awards / Bronwyn Cosgrave PN1993.92 .C67 2007 


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