October 18, 2009
William Ury is the author of several books on the topic of negotiation and is recognized worldwide for his negotiation and mediation skills. He is currently the director of Harvard’s Global Negotiation Project. His most recent book, The Power of a Positive No: How to Say No and Still Get to Yes, provides a three step process (Yes! No. Yes?) that allows the user to more effectively get what is desired through negotiation.
Step one of a Positive No creates the understanding that saying “No” is actually saying “Yes!” to yourself. The second step of a Positive No conveys the reality that saying “No” states what it is that you do not agree to. The third step of a Positive No bridges to a point of agreement and respect. Ury also explains the process as: the first step expresses your interests, the second step asserts your power, and the third step furthers your relationship.
The effectiveness of a Positive No allows one to stand on ones own two feet, create what is wanted, protect what is valued, and change what does not work. The key to using this technique is respect. Although this may sound like common sense, Ury contends that it is uncommon, as so often the Nos used in negotiation and life do not follow this pattern, and the results are far from productive.
The Power of a Positive No is a fairly quick read and may provide you with an effective life long communication and negation tool. Can you recommend other self-help type books that you have found to be helpful? Posting your thoughts to these blog entries is always appreciated. We invite you to share your thoughts with other blog readers.
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Book Reviews, General Library Information | Tagged: books |
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Posted by Mary Culhane, Librarian
October 4, 2009
“Student by student, school by school, teacher by teacher, neighborhood by neighborhood, the American Re-Generation is growing and changing the culture around green, making it not only “hip” but also more central to our lives.” So states New York Times writer Thomas L. Friedman in his latest book: Hot, Flat and Crowded.
The warming of the planet, the “flattening” effect of technology on the global marketplace, and the spiraling world population growth, especially in nations that can least sustain overpopulation, are the trends Friedman identifies as the driving forces of the new Energy-Climate Era. It is in coping with and developing solutions for the problems generated by this hot, flat, crowded world, that Friedman sees America coming again to its role as the world leader. Furthermore, it is in the process of American leadership taking on the challenges of energy efficiency and environmental preservation, that America will renew its identity and self-confidence.
Each chapter reminds the reader of the importance of the topic and the necessity for change and leadership. In conclusion, Friedman uses the analogy of all of us sailing as pilgrims on the Mayflower, and arriving at a place where we have not been before. The nature of the decisions we make about sustainable development will define who we are as Americans, and, in a very real way, define a moment in history as a true turning point where the nations that develop the big solutions to the big problems will lead the new era.
What are your ideas for sustainable living and development?
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Book Reviews, General Library Information | Tagged: American leadership, energy efficiency, Green movement, green trends, sustainable development |
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Posted by Mary Culhane, Librarian
September 24, 2009
The American History Cookbook by Mark Zanger covers a wide range of American history cookery from the pre-colonial to school lunches. Many of the recipes were selected from historical cookbooks with the intention to illuminate techniques used by the people of the time, and thus history. The book is arranged chronologically by time periods (50 Chapters in total) and each chapter opens with a brief historical background then gives a typical recipe of that period. The recipes include detailed instructions on how to prepare the dish authentically with instructions for substitutes for hard to find ingredients and difficult techniques.

The American History Cookbook is available as an eBook through Greenwood Digital Collection database. To access this resource go to the library homepage, select databases, then scroll down to Greenwood Digital Collection and choose your location (either on or off campus). Once you are in the database, click on “American History” subject heading to expand your options, then expand “American History (General)” and you’ll see The American History Cookbook.
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Book Reviews, Culinary, databases | Tagged: eBooks |
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Posted by Chris Cannella, Library Assistant
September 13, 2009
The book Web 2.0: The Business Model is an edited collection of works discussing the implications and applications offered by the Internet’s second generation of services. The editors are: Dr. Miltiadis D. Lytras, President and founder of Open Research Society; Professor Ernesto Damiani, Department of Information Technology, University of Milan; and Professor Patricia Ordonez De Pablos, Department of Business Administration and Accountability, University of Oviedo, Spain. The research contained in this book focuses on discussing the state of the art of Web 2.0, analyzing successful cases of Web 2.0 with a business model perspective, and understanding the potential of Web 2.0 for business in different domains.
Various chapters refer to knowledge sharing, marketing free services, social networks, knowledge management, wikis, learning support, open tagging, Enterprise 2.0, and strategies in learning and teaching,
The volume is designed for managers and executives, students in management and IT/CS programs, politicians, government officers and policy makers, and professors in academia.
Along with the scholarly studies, the editors encourage the reader to be aware of “the 2nd Athens World Summit on the Knowledge Society” being held September 16-19, 2009. The conference brings together stakeholders of the Knowledge Society development worldwide “to look at the impact and prospects of the Information Technology, and the knowledge-based era it is creating, on key facets of living, working, learning, innovating and collaborating in today’s hyper-complex world.”
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Book Reviews, Business, General Library Information | Tagged: books, electronic commerce, Enterprise 2.0, Web 2.0 |
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Posted by Mary Culhane, Librarian
May 28, 2009
Giving back : connecting you, business, and community / Bert Berkley, Peter Economy
HN65 .B46 2008
This quick read is a useful resource for those in the business community who want make a difference in their immediate local communities. There is a recurring theme in this work that showcases successful business leaders who create organizations to help their communities directly, rather than relying on government or outsiders to do it. In the forward, Harvey Mackay describes the book as a tool for individuals to use as an “easy-to-follow blueprint for making a real difference in the world around them.”
Included in the book are descriptions some outstanding socially-responsible programs created by leaders of these well known companies:
Chick-fil-A
Stonyfield Farm
UPS
The book also features excellent narratives of the early beginnings of these successful organizations:
Horizons for Homeless Children
Kiva.org
SPORTS for San Diego
The leaders of each of these organizations are interviewed at the end of each chapter. Thoughtful advice is given in chapter 10 for CEOs interested in starting a new organization. For the rest of us (non-CEOs), in chapter 9, there are descriptions of organizations that enable individuals to give back to their communities.
The book is fully indexed and chapter headings are clearly laid out in the top margin of each page. Additionally, there is a useful appendix with 14 web resources for researching, connecting, networking, and interacting with charitable organizations. Phone numbers, fax numbers, and snail mail addresses are given for these resources as well. Come in and check it out.
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Book Reviews, Business | Tagged: Social responsibility of business, Voluntarism, Volunteers |
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Posted by Dean Vellenga, Librarian
April 6, 2009
Writing for the Fashion Business, by Kristen K. Swanson and Judith C. Everett, is a brand new book we recently received in the library. It is a text book focused on developing writing skills, and the aplication of writing skills in the fashion industry. Although writing may not be the first thing that comes to one’s mind when thinking about fashion, the reality is that as a professional in the fashion business, you will need to be able to express yourself effectively through writing.
Part one explains the various writing levels involved in fashion. The primary level has to do with the raw materials producers. The secondary level pertains to apparel manufacturers. The retail level consists of businesses that buy from the secondary level and sell to consumers. The auxiliary level consists of fashion media and journalists, promotion and advertising agencies, information resources, and professional or trade organizations that assist fashion businesses in communicating within the industry and to the consumer. Part one also describes writing technique, developing a vocabulary appropriate for the fashion industry, and using correct grammar and format.
Part two describes fashion journalism, including writing for newspapers, magazines, and broadcast media. Part three focuses on fashion promotion communication which includes writing for advertising, public relations, and the new media of web pages and blogs. Part four explores scholarly writing, writing books, business communications, and personal messages such as resumes and letters.
Appendixes include: grammar mechanics, documentation format, effective document design, web source location and evaluation, and oral presentation. The book also has a glossary and index.
Becoming acquainted with this book will enhance your own knowledge and skills, and may open the door to a creative and rewarding career.
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Book Reviews, Fashion, General Library Information | Tagged: Book Reviews, Fashion, Writing |
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Posted by Mary Culhane, Librarian
February 27, 2009
The library has just purchased a new book title: Greentailing and Other Revolutions in Retail. This book examines green trends in the retailing business. “Greentailing” focuses on the growing demand for sustainable, organic, and environmentally conscious products and business practices. For anyone in or planning on going into the retail business, this book is definitely worth checking out!
Greentailing and other revolutions in retail / Neil Z. Stern, Willard N. Ander HF5429 .S734 2008
To find articles on “green” retailing, you can search the database, GreenFiles, on the JWU Library website at: http://library.jwu.edu > Databases >> Scroll to GreenFiles
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Book Reviews, Business, databases | Tagged: books, databases, green trends, greenfiles, greentailing, New Books, retail, sustainable retail |
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Posted by Mia Lamm, Librarian